Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.

Diagram

Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Upcoming Events
  • IPTC Spring Meeting 2023 - for IPTC members

    Location
    Tallinn, Estonia (with an online attendance option for part of the event)
    Date(s)
    15 - 17, May 2023
  • Photo Metadata Conference 2023 - open to the public

    Location
    To be confirmed
    Date(s)
    To be confirmed
  • IPTC Autumn Meeting 2023 - for IPTC members

    Location
    Online
    Date(s)
    16 - 18 October, 2023
Latest News

We had a great Photo Metadata Conference last Thursday. Thanks to those who attended. For those who didn’t, or those who would like to go over some detail again, here we publish full recordings of all sessions. First up, Brendan Quinn, IPTC Managing Director introduced the day and gave an overview of what was to […]